Integration, automation and architecture for the systems your business already runs

Industrial™ takes on consequential changes to existing systems: ERP, WMS, EDI, CRM, EPOS and bespoke software. We work out what is really there, design the change, get the people who decide to agree it in writing, and deliver the whole. Every piece of work runs under a statement of work at a price fixed before it starts.

Every engagement is designed and delivered by me, Sam Naseem.

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Empty warehouse space with a polished concrete floor, steel roof trusses and daylight along one wall
Photo by Craftsman Concrete Floors on Unsplash

A different way to deliver the same work

A conventional software project pays for many hours of engineering: drafting specifications, writing and reviewing code, building test cases, writing documentation. We do much of that work with AI agents I have trained and direct. They draft, research and test; I review every design decision and every deliverable before it reaches you. The judgement, the architecture and anything that touches your live systems stay with me.

  • Done by me

    I review every design decision and every deliverable before it reaches you.

  • Done by AI agents I direct, under my review

    Drafting specifications, writing and reviewing code, building test cases, writing documentation.

  • Always me: judgement, architecture, the client relationship

    The judgement, the architecture and anything that touches your live systems stay with me.

Fig. 1 · Who does which part

That is the whole difference, and it is a disruptive one for this kind of work. Fewer engineering hours go into each deliverable, because the agents do the drafting and testing and the senior time goes on the decisions. What that buys you is a price fixed before the work starts and a shorter route to go-live. We do not claim it costs less than another supplier: we have not measured that, and the price is for the outcome, not for the hours.

What the agents never do: touch your live systems, hold your credentials, or make a design decision. Your material goes only to AI services under a data processing agreement that do not train on it by default.

We do not sell AI as a service. Where your change itself needs AI, see the note at the foot of this page.

Small, so decisions are quick

You deal with the person who designs the system. Decisions are made in the room with me, not relayed from a delivery team to an account manager and back. The line from your question to an answer is short, and if the project needs to change course, we can agree it in a written note that I answer within the working days set in the statement of work, not a committee cycle. We take on a small number of clients at a time, which is what keeps it that way.

What we do

  • Architecture and design authority

    For a change that needs one person to understand it, design it and own the decisions. You get discovery notes, current-state and target-state flowcharts, wireframes, written options with their costs and risks, and a decision note for your sponsor to sign.

  • Integration and automation

    Interfaces between the systems you run, EDI with your trading partners, and rule-based automation of the steps people re-key by hand today. You get tested interfaces, the running automation and a runbook for each.

  • Bespoke systems and platforms

    Software built for a job your packaged systems do not do, delivered as a whole or run for you as a hosted service. You get the working system, its documentation and a recorded handover, or a service with its service levels written down.

  • Cloud, infrastructure and DevSecOps

    The environments, pipelines and access controls that the systems we build and connect run on, in AWS or Azure, whichever you already run. You get infrastructure defined as code, a deployment pipeline with its checks, and a written note of who can reach what.

What is hard, said plainly

The new part of a change is rarely the hard part. The hard part is the system underneath: the undocumented customisations, the nightly batch nobody is told about when it fails, the spreadsheet that has quietly become the real record of stock, and the people who have built their working day around all of it. So the first part of every engagement is finding those things, in writing, before anything is built. Agents make that reading faster; they do not replace the conversations with the people who run the system.

How an engagement runs

  1. Understand. I read the current system as it actually runs: the data, the interfaces, the workarounds and the people who keep it going. Read access first, and only to what the work needs.

  2. Design. Current-state and target-state flowcharts, wireframes for anything that changes, and two or three written options, each with its trade-offs, cost and risk.

  3. Align. Your sponsor, BA, operations, IT and suppliers agree one written decision. If it is not written down, it has not been decided.

  4. Deliver. We build it, or coordinate the third parties who do, test it, and hand it over with a runbook. Nothing irreversible happens to a live system without a written yes from your decision-maker.

The full method, who does which part, and week one

What a finished design looks like

We have no client case studies to show you, and we will not describe past client work. What we can show is the work itself. Our worked example is a complete solution pack for an invented distributor that has to add EDI to a fifteen-year-old bespoke ERP: discovery notes, flowcharts, wireframes, three options, a decision note and a delivery plan. It is labelled as a worked example on every page, and every figure in it is synthetic.

Worked example

How you can engage us

FormWhat it isPricing basisPrice
Solution packWhat it isUnderstand, design and align one change, ending in a signed decision and a delivery planPricing basisFixed price, milestonesPricefrom £6,000
Design-authority retainerWhat it isOne person owns the design and the decisions for the life of one changePricing basisMonthly fee for a stated number of daysPricefrom £6,000 a month
Delivery of the wholeWhat it isOne party responsible from design to handover, with subcontractors and your suppliers coordinatedPricing basisFixed price or priced milestones, set after the solution packPriceQuoted after the solution pack
Hosted serviceWhat it isA system we build and run for you, with written service levelsPricing basisSetup fee plus subscriptionPriceSetup from £4,000; subscription from £800 a month

All prices exclude VAT. The terms for each form are public: /engagements/.

Every engagement is architected by me, and I'm the person you deal with.

Sam Naseem, founder

We take on a small number of clients at a time.